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Direct Mail
Advantage Marketing Solutions can handle your Direct Mail Campaigns, whether it is coupons, brochures, postcards, or mass mailer inserts. Let Advantage Marketing show you how to make your ads stand out. Enjoy improved results on all of your direct mailings.
We'll get you noticed!
Advantage Marketing promotes and resells these local direct mail services:
 Valpak has helped hundreds of thousands of businesses attract customers since 1968. The familiar blue envelope delivers targeted marketing, neighborhood by neighborhood.
Advantage Marketing Solutions is an Authorized Valpak Reseller.
 RSVP
Direct Mail to the Upscale program targets affluent homeowners and brings you customers for only pennies per home.
 JB Dollar Stretcher Magazine reaches over 5.4 million households, addressed with the name of the household member(s).
 Money Saver Magazine is delivered to tens of thousands of homes every month.
Contact us for information on how to save money and increase your response rate using these direct mail venues.
The Basics of Effective Direct Mail
When done correctly, direct mail is one of the most effective marketing tools available to small businesses, regardless of industry. Unfortunately, many first-time and seasoned mailers overlook some of the basic rules of creating an effective direct mail campaign. Following are some proven tips to consider when planning your next mailing.
The success of your campaign relies on the following:
- The accuracy of your mailing list
- The perceived quality of your offer
- The appeal or look of your mail piece
Statistics suggest that the mailing list makes up 40% of the success of a mailing, the offer makes up another 40% and design or look such as paper, type selection and color is responsible for the remaining 20%.
Buy a good list
Know your target, and select a qualified mailing list. You get what you pay for so don't waste money on postage and the cost of your mailer only to find out that the cheaper list had a 60 or 70% accuracy rate.
Don't underestimate the power of the word FREE
Nothing works better than a powerful offer to get your target to respond. Be sure your offer is easy to understand and clearly spelled out. Don't underestimate the power of the words FREE or MONEY BACK GUARANTEE.
Make it easy to respond
Be sure that your mailer has easy and accurate contact information, prominently displayed.
Create an appealing mail piece
If you are perceived as exclusive, unique or high-end your mail piece should reflect that. If customers buy from you primarily based on low pricing, your mailer should have a "budget" look and feel to it.
Be sure to:
- Keep the copy simple and make you message clear
- Write with emotion using the first-person perspective (use you, your, me, mine and our)
- Personalize the piece if you can and describe the problems that your product or service solves
- Use a call to action and Include a deadline
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